FloGrown was born in 2011 out of a love for Florida and its unique lifestyle. Founded by two friends from Southwest Florida, the brand celebrates local passions like surfing, hunting, fishing, and mudding. They wanted to stand out from the tourists and snowbirds in their area. Proudly based in Orlando, FloGrown was shaped by experiences possible only in Florida—from morning surfs and afternoon fishing to evening campfires. Initially gaining recognition at mud events in Southwest Florida, FloGrown continues to operate out of Orlando, embodying the spirit of native Floridians.